Art Direction and Brand Identity for Drexel University's Graphic Design Senior Show 2022
Drexel University’s Graphic Design Senior Showcase annually highlights capstone projects and other amazing work of Graphic Design seniors.
Experiencing the trials and tribulations pre-Covid and post-Covid, the Class of 2022 wanted to convey our experiences in the form of what we call our home: The Urbn Maze.
As the Art Director, I led my committee in undertaking the memories and humor of the Class of 2023 into a cohesive brand system that would be expanded in print and digital materials like booklets, exhibition signage, marketing materials, and a digital showcase (that can be seen here in Digital Co-Chair Han Khuong's Case Study).
The system focuses on our design process connecting to our mental health, paired with a maze motif that symbolizes the nonlinear process of design. With the additional support of the Digital Showcase, Booklet, and Marketing committees, my role was to ensure visual consistency across in digital and print assets.
what is this?
According to our team, the class of 2022 potentially looked like this:
Specifically, we were looking for something that conveyed us overcoming adversity, a community, our humor, and our home for the last 4 years.
And we found it.
