A personal project turned into a 200% Funded Kickstarter: The Year of the Rabbit Calendar Set

what is this?

The 2023 Year of the Rabbit Calendar is a screen print project celebrating the upcoming the best zodiac animal there is (not bias at all).

The calendar is a series of 12 illustrations of Togi the Rabbit in their day-to-day activities navigating life and bestowing monthly self-care reminders. Especially for those born in the year of the rabbit, navigating through your animal year does not mean luck, but rather proceed with caution.

Screen printed in 2 colored layers and hand-cut to fit inside a Red Envelope inspired packet along with a custom laser-cut wooden stand for display.

For more information: please check out my instagram or kickstarter!

The Kickstarter

Encouraged by many friends and family, I took a jump in turning a personal project into a mass producing product.

With limited time because I launched in November 2022 with a goal of delivering in January 2023, the kickstarter ran for 3 weeks with many successful goals along the way:

  1. Being 100% Funded in under 24 hours
  2. Receiving the "Project We Love" badge awarded from Kickstarter
  3. Reaching 200% Funded on closing night