LOGO DESIGN

Logo design for PCDC's unifying campaign, #AiLoveChinatown

who is it for?

In April 2020, the rise of COVID-19 cases came with the unfortunate rise of anti-Asian hate crimes. Taking immediate action, the Philadelphia Chinatown Development Corporation developed a new campaign called #AiLoveChinatown in an effort to support Chinatown’s Covid-affected local businesses through fundraising, giving Covid-19 PPE Kits, and promoting their stories.

PCDC wanted a logo that evoked friendliness and liveliness; "something that all ages can identify with and colorful and fun" to spark hope and a sense of togetherness since many people have suffered due to COVID-19. One of their requirements was to at least have the Chinese character, “Ai”, in the logo.

- Philadelphia Chinatown Community
- Small Local Businesses
- Philadelphia Asian Community

The logo has serves to unite our Philadelphia Asian community to combat prejudice and support each other through donating, protecting, and volunteering.

what is this?

Thank You to:

PCDC for trusting me to do this logo!

Victor Lam for the Chinatown photography