The 2023 Year of the Rabbit Calendar is a screen print project celebrating the upcoming the best zodiac animal there is (not bias at all).
The calendar is a series of 12 illustrations of Togi the Rabbit in their day-to-day activities navigating life and bestowing monthly self-care reminders. Especially for those born in the year of the rabbit, navigating through your animal year does not mean luck, but rather proceed with caution.
Screen printed in 2 colored layers and hand-cut to fit inside a Red Envelope inspired packet along with a custom laser-cut wooden stand for display.
Encouraged by many friends and family, I took a jump in turning a personal project into a mass producing product.
With limited time because I launched in November 2022 with a goal of delivering in January 2023, the kickstarter ran for 3 weeks with many successful goals along the way: