(BRAND IDENTITY)
(PACKAGING DESIGN)
(ILLUSTRATION)

Maybe a potion, more spoon-fed motion! A line of dips & sauces for tot-friendly tastebuds.

BUILT @ BROAD AGENCY
CREATIVE DIRECTORS:
Hannah Dillon, Kristen Sachs

LEAD DESIGNER:
Kathy Chung

ILLUSTRATION:
Kathy Chung

Beyond the Bib is a mom-founded line of sauces and dips designed to solve the challenge of making sure picky eaters get their fill of veggies while bringing a little mealtime magic to the table. Taking inspiration from the moments of imagination often found at dinnertime—such as pretending tomato sauce is lava and broccolis are trees or making smiley faces and shapes out of different sauces—we crafted a timeless brand identity that taps into whimsy and mealtime adventure.

(PROJECT LIVE HERE)

what's y(our) story?

i wanna hear it!
kathyvychung@gmail.com

‍kathy (vy) chung is a s(o)uper cool
designer, doodler, and storyteller.