(BRAND IDENTITY)

A creative space reflecting on how we move in space. It's all laid out.

CLIENT
J2 CREATIVE AGENCY
Co-Founder Brian Jacobson
CREDITS
CREATIVE DIRECTORS:
Cara Cox & Jason Rothman

LEAD DESIGNER:
Kathy Chung

DESIGNERS:
Ronnie Alley & Sam Cush

Huddle is Philly's creative event space bringing all folks around for exhibitions, workshops, lectures, and more. Anything is possible because it is all laid out.

My tenure at J2 included taking on the rebrand of Huddle on the first floor of our office building. From concept work to final presentation, I developed a brand that's inspired by how people move in space, especially how tables and chairs can communicate what kind of event is being hosted.

How much can a couple of chairs and tables dictate what kind of setting we're in? From huge musical chair competitions to career-changing panel discussions, Huddle takes on the life of the event itself by form.

(BEHIND THE SCENES)

what's y(our) story?

i wanna hear it!
kathyvychung@gmail.com

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(˶ ˘ ᵕ ˘ )
c( っ    っ

‍kathy (vy) chung is a s(o)uper cool
designer, doodler, and storyteller.

♪ Hi, it's me again,
I'm back (hey)
Let's talk ASAP
Do you have the time?
(Let's talk) ♪
-
NewJeans - ASAP

♪ Call me, beep me
if you wanna reach me ♪
-
Call Me, Beep Me!
(The Kim Possible Song)