Dressed up a festival, built a foundation. OMFGCO partnered with the Philadelphia Asian American Film Foundation to evolve their identity to match their ambitions—into something bold, layered, and built to carry stories forward. Amplifying without flattening. Celebrating without compromise.
We grounded the brand in the metaphor of subtitles: translation in action, a bridge across culture, language, and experience.
Subtitles amplify without flattening, clarify without overpowering, and make space for complexity to be seen and heard. This concept guided the identity system—bold yet human, expansive yet crafted, always unfolding.
"Once you overcome the one-inch tall barrier of subtitles, you will be introduced to so many more amazing films,"
— Director Bong Joon-ho
i wanna hear it!
kathyvychung@gmail.com